In today’s competitive business atmosphere, a good Customer Relationship Management (CRM) tool is a must. The literal and original meaning of CRM was, simply, managing customer relationships. Today, the term is used to describe systems and software designed to help you manage these relationships in incredible ways.

CRM platforms focus on managing and tracking customers or potential customers. The set of tools within a CRM is mainly used by sales teams and those who interact with or manage them. This means that a CRM can be implemented in a variety of different businesses across different verticals.

CRM isn’t just for companies that have sales teams, though. CRM systems are often used by marketing teams and even tech support. In short, it’s beneficial for any business where customer attraction, retention and management are vital.

Now that we’ve established what a CRM is, let’s take a closer look at 4 ways that a CRM can help your business grow:

Connect With Customers

Customers are at the heart of a great CRM system. The main purpose of the CRM is to support your business in engaging with its customers.

A CRM can help you to better understand your customers. Without a clear understanding of the history and current status of each customer relationship, your ability to identify new opportunities and exceed client expectations will be limited.

A CRM system helps to create a detailed timeline of each customer relationship that’s accessible wherever you are, whenever you need it.

Without a modern CRM, you would have to resort to inefficient strategies of keeping track of customer info, like spreadsheets, paper files, or committing it all to memory.

Increase Sales

By opening up opportunities to better connect with customers, a CRM can help you to increase your sales through:

  • Identifying the most valuable accounts and delivering appropriate levels of service
  • Using relationship and order detail to discover new upsell and cross-sell opportunities
  • Opportunity management to help sales individuals connect with the right prospects at the right time
  • Integrated campaigns that nurture customers and alert your team to responses
  • Increased lead generation using segmented lists and personalized messages

Increase Efficiency

Implementing the right CRM can not only increase sales, it can increase sales efficiency. It helps you to close more leads, increase sales, and improve sales forecast accuracy. We’re not only talking a couple of percentage points either. When used correctly, a CRM can improve productivity by 30%.

A well constructed CRM provides the kinds of tools you need to be more productive – things like customized reports and asset libraries that make selling easier. These things instantly supply metrics you’ll use to to measure performance and identify weaknesses that can be improved upon.

CRMs can follow sales teams through each stage of the sales cycle, so that you can see opportunities for improvement more quickly, provide training to correct inefficiencies, and restructure sales teams to ensure the top performers are at their best.

Work Anywhere

CRM technology empowers people to get work done anywhere. Whether you work in an office or on the go, a CRM will provide you a set of productivity tools to create, edit, or collaborate on the processes and business relationships that matter to you.

When you can connect to a CRM anywhere, anytime, you and your staff can immediately respond to client requests, react to leads, and manage existing accounts.


Our web-based CRM tool, Switchboard, is designed to be thin and deployable over a wide area network. It enables “go anywhere” portability with the structural advantages of a distributed client side architecture. Integration with your existing system is easy and possible because our proprietary solution plus right into your in-house web-based tool sets.

To learn more about how our customized CRM solution can help your business grow, check out plans and pricing:

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