Is your website working for you?
0 comments | Posted by: Jennifer on April 29, 2011 | Categories:
Your business needs a website. “A website today is as essential as the name of your business, your phone number, or the façade of your retail store. Every business — from a restaurant to a biotech research firm to an industrial laundry — needs one.” says Tim Stevens in an article posted on Technology.inc.com.
If you think all small businesses are on the web, think again. An Ad-ology survey found that 46 percent of small businesses did not have a website. What could be keeping half of you from taking the plunge? It is possible some of you don’t know where to start. By following this step-by-step guide, getting your website started will be a piece of cake!
1. Brainstorm: What type of company do you have? What are you trying to accomplish? What do you think of websites for your competitors? What makes your business different? How do you want your clients to perceive your business? Take these details and use them to shape the site you will create!
2. Optimize: Make your content work for you! See the tips listed on entheosweb.com for tips on writing your content. If you will be marketing with key terms, make sure these are embedded in your site. Wordle.net can help you easily display your data visually in a clear, accessible way.
3. Social Marketing: You have to find ways to drive traffic to your site! Social Marketing has become very popular, and according to Forrester Research, spending on Social Media Marketing will increase to $54 million in 2014, which will mark a major increase from the $11 milli0n spent in 2009, via eMarketer. There are many avenues for social marketing: Twitter, Facebook, LinkedIn, For more information on why you should be tweeting, read our post.
4. Analyze: Sign up with an online analytics company like Google or Omniture. Google’s solution is free and can give you detailed information about who is coming to your site, and from where.
If you would like assistance with any of this, talk to an AnswerConnect representative today about our Full Site offer, which helps to create new sites with beautiful designs, improve existing sites, and maximize results! Click here for more information, or call 1-800-525-1315.
How to Take Advantage of the Coupon Marketing Trend
0 comments | Posted by: Jennifer on April 12, 2011 | Categories:
Groupon.com and LivingSocial.com are very popular these days, and clones are popping up all over to cash in on the trend that is being called “coupon marketing.” They offer an extremely valuable service for business owners and consumers alike. For consumers, it allows them to purchase premium goods and services they might not otherwise be able to afford. For business owners, the deal can be more complicated, and working with them should be considered carefully. Groupon presents some enticing statistics, but there are a lot of things to consider before getting started with them.
Here are some quick tips on taking advantage of the social coupon craze:
1. The company promoting you takes a percentage of the profits from your deal as their fee. The rest is paid to you in three installments. You need to know this, and plan your deal accordingly. Offer your services with the highest profit margin to make sure you make at least some profit. That way if you get overrun with customers you won’t take a loss on top of it.
2. Any offer is a good offer. 35% off may not be as attractive as 50% to as many bargain hunters, but you’ll be just as attractive to people who need your service or product but need help choosing a vendor.
3. Seriously consider putting a limit to the number of coupons you’ll offer. Many of the “Groupon killed my business” stories floating around are from businesses that weren’t prepared to handle the surge of business it presents. If it’s successful, use your experiences to mount an even more successful second campaign.
4. Come up with a way to ensure repeat business or utilize the new customers effectively. One idea might be collecting email addresses for your mailing list. Make one if you don’t have one. You know these people are bargain hunters and have been interested in what you sell; offer them 10% off coupons periodically, or ‘special offers’ at the usual price. You’re bound to get at least some of them back.
5. Prepare your staff for an initial surge of business followed by a reduced increase over time. Make sure they know that these are people you want to come back, and should be treated with the utmost respect. Consider outsourcing, hiring temporary employees or scheduling more help than usual.
6. Talk to other local business owners who have used coupon marketing. Try to learn from their successes and failures.
Coupon marketing can generate a lot of business very fast, and it can bankrupt you if you’re not prepared. Follow these tips and you will be!
Twitter: The New Word of Mouth
1 comment | Posted by: Jennifer on March 8, 2011 | Categories:
If you haven’t been living under a rock for the last few years, you’re sure to have heard of Twitter. What you may be wondering is why everyone is saying it’s great for business. Studies have shown that as many as a third of new businesses and firms are already using Twitter to promote their business. There are a few reasons for this; it’s widely used, information spreads very quickly and it’s entirely free.
Twitter is following the same pattern that blogs did a few years ago. First there were just a few personal users. Then, as time progressed many new users joined and found new ways to use it. Today, other businesses are seeing their competitors use it and are hopping on the bandwagon for a variety of reasons. Some are even using Twitter to promote their blog!
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Social Media 101 for Small & Medium Businesses
0 comments | Posted by: Patricia on January 5, 2011 | Categories:
Social media seems to be the talk of the town. Some people use social media tools to keep up with friends and family – updating their “audience” on personal achievements, kid’s activities, and fun photos.
But, that isn’t the whole story.
Social media tools like Facebook, Twitter, and LinkedIn can help you market your business, stay connected to customers, and drive sales.
This is one of the top two most trafficked websites on the Internet. (The other being Google). Companies can easily create pages on Facebook specifically for their business Organizations large and small are using Facebook to acquire customers, communicate with existing clients, build brand awareness, and push sales. Facebook users who become fans of your business will see your company’s updates in their Recent News and Most Popular news streams. (more…)
Could Underdog Status Be the Key to Branding?
Have you rooted for an underdog? From baseball to business, underdog stories are pervasive across the world. Consumers may relate best to an underdog because of their desire to see that person or company succeed despite competitors or obstacles, according to a study from a professor at Harvard University.
After a 2008 presidential election which saw each of the major candidates portray themselves as underdogs, Harvard assistant professor Anat Keinan decided to study this phenomenon. She initially found examples like Avis, Oprah Winfrey, and Apple that emphasized their simple beginnings and then transformed them into great success. (more…)