Is your website working for you?
0 comments | Posted by: Jennifer on April 29, 2011 | Categories:
Your business needs a website. “A website today is as essential as the name of your business, your phone number, or the façade of your retail store. Every business — from a restaurant to a biotech research firm to an industrial laundry — needs one.” says Tim Stevens in an article posted on Technology.inc.com.
If you think all small businesses are on the web, think again. An Ad-ology survey found that 46 percent of small businesses did not have a website. What could be keeping half of you from taking the plunge? It is possible some of you don’t know where to start. By following this step-by-step guide, getting your website started will be a piece of cake!
1. Brainstorm: What type of company do you have? What are you trying to accomplish? What do you think of websites for your competitors? What makes your business different? How do you want your clients to perceive your business? Take these details and use them to shape the site you will create!
2. Optimize: Make your content work for you! See the tips listed on entheosweb.com for tips on writing your content. If you will be marketing with key terms, make sure these are embedded in your site. Wordle.net can help you easily display your data visually in a clear, accessible way.
3. Social Marketing: You have to find ways to drive traffic to your site! Social Marketing has become very popular, and according to Forrester Research, spending on Social Media Marketing will increase to $54 million in 2014, which will mark a major increase from the $11 milli0n spent in 2009, via eMarketer. There are many avenues for social marketing: Twitter, Facebook, LinkedIn, For more information on why you should be tweeting, read our post.
4. Analyze: Sign up with an online analytics company like Google or Omniture. Google’s solution is free and can give you detailed information about who is coming to your site, and from where.
If you would like assistance with any of this, talk to an AnswerConnect representative today about our Full Site offer, which helps to create new sites with beautiful designs, improve existing sites, and maximize results! Click here for more information, or call 1-800-525-1315.
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