Informative Articles to Grow Your Business
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0 comments | Posted by: Jennifer on April 29, 2011 | Categories:
Your business needs a website. “A website today is as essential as the name of your business, your phone number, or the façade of your retail store. Every business — from a restaurant to a biotech research firm to an industrial laundry — needs one.” says Tim Stevens in an article posted on Technology.inc.com.
If you think all small businesses are on the web, think again. An Ad-ology survey found that 46 percent of small businesses did not have a website. What could be keeping half of you from taking the plunge? It is possible some of you don’t know where to start. By following this step-by-step guide, getting your website started will be a piece of cake!
1. Brainstorm: What type of company do you have? What are you trying to accomplish? What do you think of websites for your competitors? What makes your business different? How do you want your clients to perceive your business? Take these details and use them to shape the site you will create!
2. Optimize: Make your content work for you! See the tips listed on entheosweb.com for tips on writing your content. If you will be marketing with key terms, make sure these are embedded in your site. Wordle.net can help you easily display your data visually in a clear, accessible way.
3. Social Marketing: You have to find ways to drive traffic to your site! Social Marketing has become very popular, and according to Forrester Research, spending on Social Media Marketing will increase to $54 million in 2014, which will mark a major increase from the $11 milli0n spent in 2009, via eMarketer. There are many avenues for social marketing: Twitter, Facebook, LinkedIn, For more information on why you should be tweeting, read our post.
If you would like assistance with any of this, talk to an AnswerConnect representative today about our Full Site offer, which helps to create new sites with beautiful designs, improve existing sites, and maximize results! Click here for more information, or call 1-800-525-1315.
Have you ever wasted way to much time sifting through stacks of paper looking for an invoice or memo? Wished you had more office space? Wanted to save your company money or increase productivity? Have you ever wondered how many trees are being cut down to feed your printer? If you answered yes to any of these questions, you’ve probably thought about having a paperless office. You wouldn’t be alone.
AnswerConnect was like so many other companies: printing everything. We had rooms full of filing cabinets, plastic in-boxes on every desk, at least 1 printer in every office and a paper recycle bin that was filled to the brim weekly. The local supply store had our order of stacks and stacks of paper and ink on their regular delivery route. (more…)
Here at AnswerConnect, we’re fascinated by innovation. Steven Johnson’s new book, Where Good Ideas Come From, has some great insights into how groundbreaking ideas come to fruition and what businesses can do to foster these innovations.
According to Johnson, cutting edge ideas don’t happen in a single moment. They’re actually a combination of concepts and experiences that we slowly synthesize to eventually create something new. He cites many examples in his book as well as his talks including Charles Darwin and his famous theory of evolution. Darwin’s journals show that he was touching on the idea for years before he fully formed the theory. It wasn’t a sudden Eureka! moment; instead, it was a gradual realization. (more…)