{"id":10719,"date":"2022-08-02T12:30:38","date_gmt":"2022-08-02T12:30:38","guid":{"rendered":"https:\/\/www.answerconnect.com\/blog\/?p=10719"},"modified":"2025-09-25T14:53:43","modified_gmt":"2025-09-25T14:53:43","slug":"client-spotlight-mcgraw-realtors","status":"publish","type":"post","link":"https:\/\/www.answerconnect.com\/blog\/client-stories\/client-spotlight-mcgraw-realtors\/","title":{"rendered":"Client spotlight: How AnswerConnect helped McGraw Realtors expand"},"content":{"rendered":"\n

McGraw Realtors<\/a> started over 80 years ago as an independent real estate company serving the local community of Tulsa, Oklahoma. Over decades, they\u2019ve expanded into a full-service brokerage, including commercial real estate, property management, and leasing in Northeastern Oklahoma. <\/p>\n\n\n\n

It wasn\u2019t until 2019 that McGraw Realtors became one of the top ten fastest-growing real estate companies in the United States. They merged with a multifamily property management company in 2019 and acquired another brokerage in Jan 2020. <\/p>\n\n\n\n

I talked to Chris Swift, Director of Operations, about why they chose AnswerConnect when searching for an answering service to ease the growing pains of McGraw’s sudden expansion whilst maintaining a positive customer experience<\/a>.\u00a0<\/p>\n\n\n\n

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McGraw Realtors’ first answering service disaster<\/h2>\n\n\n\n

At first, Swift partnered with a different answering service when seeking help to answer calls during the expansion; however, that answering service company was not up to the task. Chris says, \u201cwe had complaints of not being able to understand the person on the phone or a poor level of professionalism.” Chris further suggested that \u201cthere were issues with misrouting the calls, and we didn’t have access to listen to those calls for quality control.\u201d<\/p>\n\n\n\n

Chris decided to look for a new answering service provider following one particularly disastrous after-hours call. The caller could not understand the answering service agent due to loud kids in the agent\u2019s background. \u201cThat was a defining moment in looking for a new answering service solution,\u201d says Chris.<\/p>\n\n\n\n

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What McGraw Realtors was looking for in an answering service<\/h2>\n\n\n\n

McGraw Realtors needed a flexible answering service that could balance professionalism and accuracy with highly-customized scripting. As Chris points out, \u201cA call from someone wanting to manage their commercial property in Hot Springs, Arkansas is entirely different from a call in Enid, Oklahoma looking for a real estate agent after driving by a for-sale sign.\u201d<\/p>\n\n\n\n

Chris needed a new answering service that could:<\/p>\n\n\n\n