{"id":10938,"date":"2023-05-18T14:08:56","date_gmt":"2023-05-18T14:08:56","guid":{"rendered":"https:\/\/www.answerconnect.com\/blog\/?p=10938"},"modified":"2025-08-18T11:53:44","modified_gmt":"2025-08-18T11:53:44","slug":"human-customer-service-ai","status":"publish","type":"post","link":"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/","title":{"rendered":"The increasing value of human customer service in the impending age of AI."},"content":{"rendered":"\n<p>Artificial intelligence (AI) is changing the nature of how we communicate. With the increasing developments of Open AI, and <a href=\"https:\/\/ai.google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google initiatives<\/a> set for 2024, we can only expect AI in business to grow. However, without careful consideration, AI can have a negative impact on relationships between business partners and clients.<\/p>\n\n\n\n<p>As businesses continue to embrace AI-driven technologies, it\u2019s essential to recognize the significance of authentic human customer service in cultivating long-lasting client relationships. By attentively listening to customer needs and addressing concerns with care, companies can ensure a memorable and positive experience.<\/p>\n\n\n\n<p>While AI chatbots and virtual assistants expedite initial interactions, they may not possess the emotional intelligence necessary to navigate complex situations. They also may be unable to provide empathetic support like a human representative can. Similarly, sales teams can leverage personal connections to better understand and cater to individual client preferences. They can offer tailored solutions that resonate on an emotional level. Is <a href=\"https:\/\/www.answerconnect.com\/blog\/answerconnect-services\/ai-vs-real-answering-services\/\">AI really good for your business<\/a>? <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading-1024x683.jpg\" alt=\"father and son smiling at a tablet\" class=\"wp-image-11803\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading-1024x683.jpg 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading-768x512.jpg 768w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading-150x100.jpg 150w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-3-\u2013-Two-men-reading.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While AI integration is revolutionizing how companies operate, it can\u2019t take over every process \u2014 especially those that delve into human connection. By striking the right balance between AI-driven efficiency and genuine human connection, businesses can maintain solid and enduring customer relationships.<\/p>\n\n\n\n<p>In this article, I will cover the benefits of building strong connections through human customer service, and provide actionable tips on how to implement this. Additionally, I will explore the advantages and disadvantages of using AI within customer service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of building human connections with customers<\/h2>\n\n\n\n<p>Learning how to humanize your brand and build customer trust is essential to gaining customer loyalty. <a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2019\/10\/02\/ai-stats-news-86-of-consumers-prefer-to-interact-with-a-human-agent-rather-than-a-chatbot\/#38ea68642d3b\" target=\"_blank\" rel=\"noreferrer noopener\">86% of consumers<\/a> prefer to interact with live customer support when making decisions. Businesses must consider opting for human interaction as they integrate AI. With the right blend of technology and humanity, companies can effectively build and benefit from relationships with their customers.<\/p>\n\n\n\n<p>Some of the key benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthening brand loyalty<\/strong>: Human customer service can boost customer trust through meaningful conversations that help customers better empathize and understand a company\u2019s products and services.<\/li>\n\n\n\n<li><strong>Enhancing customer experience<\/strong>: Live customer conversations enable businesses to accurately assess customer needs and develop personalized solutions tailored specifically to those needs.&nbsp;<\/li>\n\n\n\n<li><strong>Building an emotional connection<\/strong>: Human interactions build emotional connections with customers. Keep them engaged to increase the likelihood they\u2019ll come back and refer friends and family.<\/li>\n\n\n\n<li><strong>Providing accurate information<\/strong>: Engaging one-on-one with customers allows for more accurate diagnoses of problems, resulting in faster resolutions and better overall accuracy.<\/li>\n<\/ul>\n\n\n\n<p>While this isn\u2019t an exclusive list of benefits, it\u2019s clear that businesses should not overlook them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build human connections with customers<\/h2>\n\n\n\n<p>Human interactions with customers can have positive benefits, but not all of them are guaranteed to lead to a successful relationship. After all, a wide range of businesses struggled with acquisition years before AI was developed. The problem isn\u2019t necessarily with the technology, or the right ratio, but rather with how you build relationships with customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalize outreach<\/h3>\n\n\n\n<p>What does it mean to personalize your outreach? It means creating tailored communication that demonstrates an understanding of customers\u2019 needs, preferences, and concerns.&nbsp;<\/p>\n\n\n\n<p>So how do you do that? Address customers by name, reference past interactions, and recommend products or services based on their interests.<\/p>\n\n\n\n<p>For instance, a personalized email campaign can target different customer segments, showcasing content relevant to each group. This not only increases the likelihood of engagement, but it fosters a sense of connection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-1024x683.jpg\" alt=\"young woman working on her laptop\n\" class=\"wp-image-11804\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-1024x683.jpg 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-768x513.jpg 768w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-1536x1025.jpg 1536w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-2048x1367.jpg 2048w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/iStock-1146064319-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Utilize social media<\/h3>\n\n\n\n<p>There\u2019s a reason social media is such an integral tool for many industries \u2014 it\u2019s an easy way to build human connections with customers. It allows you to engage with users through comments, shares, and direct messages. More importantly, it cultivates a sense of community and open dialogue.<\/p>\n\n\n\n<p>For example, hosting live Q&amp;A sessions on platforms like Instagram or Tiktok allows customers to interact directly with your brand and gain valuable insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Show interest in customers as individuals<\/h3>\n\n\n\n<p>Taking the time to learn about customers as individuals can profoundly impact connections. Ask questions about their preferences, experiences, or challenges and use this information to tailor future interactions.&nbsp;<\/p>\n\n\n\n<p>A retail store, for instance, can train its staff to talk with customers and gather personal anecdotes. Using that information, you can offer personalized shopping suggestions or follow-up communications that demonstrate genuine interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Respond promptly to customer concerns<\/h3>\n\n\n\n<p>Quickly responding to customer inquiries and concerns is crucial for building trust and maintaining satisfaction. Businesses can use various tools and strategies to improve response times, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.answerconnect.com\/services\/answering-services\/after-hours-answering\" target=\"_blank\" rel=\"noreferrer noopener\">After-hours answering services<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.answerconnect.com\/services\/live-chatsupport\" target=\"_blank\" rel=\"noreferrer noopener\">Live chat support<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.answerconnect.com\/services\/answering-services\/24-7-answering-service\" target=\"_blank\" rel=\"noreferrer noopener\">24-hour business answering services<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These solutions ensure customers receive assistance even outside regular business hours \u2014 providing a sense of reliability and commitment.<\/p>\n\n\n\n<p>It also enables real-time problem-solving and allows customers to receive instant help. That minimizes frustration and fosters positive experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follow up on concerns<\/h3>\n\n\n\n<p>Be sure to follow up with customers after addressing their inquiries to demonstrate empathy. Provide personalized updates on the progress of their issue or check in to ensure they\u2019re satisfied with the outcome.<\/p>\n\n\n\n<p>For instance, companies can <a href=\"https:\/\/www.answerconnect.com\/services\/answering-services\/services-call-forwarding\" target=\"_blank\" rel=\"noreferrer noopener\">offer call forwarding services<\/a> to allow customers to reach the same representative they spoke to earlier. That provides continuity <em>and<\/em> convenience. <a href=\"https:\/\/www.answerconnect.com\/services\/answering-services\/small-business-answering-service\" target=\"_blank\" rel=\"noreferrer noopener\">Small-business answering services<\/a> also enable companies to respond faster and more effectively to customer inquiries after hours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct surveys<\/h3>\n\n\n\n<p>Gathering customer feedback through surveys is a great way to measure their satisfaction and identify areas for improvement. Send out short questionnaires or conduct user interviews to gain valuable insights into customer experiences.<\/p>\n\n\n\n<p>Surveys are also an effective way to encourage two-way dialogue, allowing customers to provide honest feedback without feeling judged or criticized. This helps businesses better understand customer needs and expectations while providing customers with a sense of being heard and valued.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands-1024x683.jpg\" alt=\"woman in a relaxed business setting in the middle of talking\" class=\"wp-image-11805\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands-1024x683.jpg 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands-768x512.jpg 768w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands-150x100.jpg 150w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2024\/04\/Image-2-\u2013-Woman-talking-with-hands.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How can AI create hurdles for human connection?<\/h2>\n\n\n\n<p>While AI can enhance efficiency and streamline operations, it can inadvertently create hurdles. In fact there is plenty of evidence to highlight <a href=\"https:\/\/www.answerconnect.com\/blog\/mission-values\/people-vs-bots-how-your-customers-really-feel\/\">people&#8217;s growing concern and lack of trust<\/a> surrounding AI. It\u2019s crucial to understand the following potential obstacles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-driven customer service tools lack the emotional intelligence to handle complex or sensitive customer concerns.<\/li>\n\n\n\n<li>Relying too heavily on AI-driven processes can make customers feel like they\u2019re interacting with a faceless entity, diminishing trust and loyalty.<\/li>\n\n\n\n<li>AI systems may struggle to understand the nuances of human language and context, leading to customer miscommunication or frustration. <a href=\"https:\/\/new.nsf.gov\/news\/verbal-nonsense-reveals-limitations-ai-chatbots#:~:text=%22That%20even%20the%20best%20models,Christopher%20Baldassano%2C%20a%20Columbia%20psychologist.\" target=\"_blank\" rel=\"noreferrer noopener\">Studies have found<\/a> that even the most developed AI chatbots struggle with the way humans process language.<\/li>\n\n\n\n<li>AI algorithms may not always adapt to unforeseen circumstances, unique customer needs, or new trends. That, in turn, limits your ability to provide personalized and relevant solutions.<\/li>\n\n\n\n<li>Increased reliance on AI and data-driven insights can <a href=\"https:\/\/news.bloomberglaw.com\/bloomberg-law-analysis\/analysis-as-ai-meets-privacy-states-answers-raise-questions\" target=\"_blank\" rel=\"noreferrer noopener\">raise concerns about data privacy<\/a> and security. And that can potentially erode customer trust if not addressed proactively.<\/li>\n\n\n\n<li>AI-driven marketing campaigns can lead to overwhelming content, causing customers to feel bombarded and disconnected from the brand.<\/li>\n\n\n\n<li>Reducing human customer service can reduce opportunities for empathetic communication and genuine relationship-building.<\/li>\n<\/ul>\n\n\n\n<p>Despite these flaws, more and more businesses are using AI to their advantage. However, if you decide to integrate AI into your customer service strategy, proceed with caution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can AI help support human connection?&nbsp;<\/h2>\n\n\n\n<p>Artificial intelligence, when thoughtfully implemented, has the potential to support and enhance human customer service and connection in the following ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI can analyze vast data to identify customer preferences and habits, enabling businesses to deliver personalized content, recommendations, and offers.<\/li>\n\n\n\n<li>AI can handle repetitive tasks such as answering frequently asked questions or booking appointments. This allows human staff to focus on more complex and personal customer interactions.<\/li>\n\n\n\n<li>AI-powered data analysis can <a href=\"https:\/\/hbr.org\/2021\/05\/using-ai-to-track-how-customers-feel-in-real-time\" target=\"_blank\" rel=\"noreferrer noopener\">identify trends in customer behavior<\/a>, enabling businesses to better understand and address individual needs and preferences.<\/li>\n\n\n\n<li>AI can predict potential customer issues and provide timely support, enabling businesses to address concerns before they escalate, thus enhancing customer satisfaction.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.deeplearning.ai\/resources\/natural-language-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natural language processing (NLP) technologies<\/a> can help businesses engage with customers in their preferred language, facilitating clearer and more effective communication.<\/li>\n\n\n\n<li>AI can analyze customer feedback and gauge sentiment, enabling businesses to identify and address areas where the human customer service may be lacking or needs improvement.<\/li>\n<\/ul>\n\n\n\n<p>With the right strategies, companies can create a unique balance of automation and personalized service while ensuring customers feel valued.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Having a human handle your customer service creates <strong>stronger customer relationships<\/strong>, installed by trust.<\/li>\n\n\n\n<li>To build human connections with customers you should; personalize outreach, utilize social media, show interest in customers as individuals, respond promptly to customer concerns, follow up on concerns, and conduct surveys.&nbsp;<\/li>\n\n\n\n<li>AI has many flaws when it comes to creating connections with customers. Including but&nbsp; not limited to; lack of emotional connection, struggle to understand nuances of human language and the inability to adapt to unforeseen circumstances.<\/li>\n\n\n\n<li>AI can also help to support human connection. Including but not limited to; analyzing data, identifying trends and handling repetitive tasks.<\/li>\n<\/ul>\n\n\n\n<p>Want to learn more about how to keep your business human in the age of AI? Check out our <a href=\"https:\/\/www.answerconnect.com\/pledge-people-not-bots\" target=\"_blank\" rel=\"noreferrer noopener\">Pledge People Not Bots<\/a> campaign.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re interested in adding human customer service to the front-line of your business, book a consultation with our team below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/booking.setmore.com\/scheduleappointment\/r94d609af9ae1abcd0f3c700c7ec984db0cfa222b\" target=\"_blank\" rel=\"noreferrer noopener\">Book a consultation<\/a><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>While it can help your business, you need to understand the limits of AI for customer connection. Read on to find out how.<\/p>\n","protected":false},"author":17,"featured_media":10939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","footnotes":""},"categories":[15],"tags":[149,148,150,98,37],"wl_entity_type":[273],"class_list":["post-10938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-ai","tag-artificial-intelligence","tag-business-tools","tag-customer-experience","tag-customer-service","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Human customer service in the Age of AI | AnswerConnect<\/title>\n<meta name=\"description\" content=\"Discover the importance of human customer service in the age of AI. And the uses and limits of AI within the field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human customer service in the Age of AI | AnswerConnect\" \/>\n<meta property=\"og:description\" content=\"Discover the importance of human customer service in the age of AI. And the uses and limits of AI within the field.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"AnswerConnect Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T14:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T11:53:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2023\/05\/AnswerConnect-The-Increasing-Value-of-Human-Communication-in-the-Impending-Age-of-AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/\",\"url\":\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/\",\"name\":\"Human customer service in the Age of AI | AnswerConnect\",\"isPartOf\":{\"@id\":\"https:\/\/www.answerconnect.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.answerconnect.com\/blog\/business-tips\/human-customer-service-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2023\/05\/AnswerConnect-The-Increasing-Value-of-Human-Communication-in-the-Impending-Age-of-AI.jpg\",\"datePublished\":\"2023-05-18T14:08:56+00:00\",\"dateModified\":\"2025-08-18T11:53:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.answerconnect.com\/blog\/#\/schema\/person\/b9af788cfbc21f5613cd2d5e4a75c079\"},\"description\":\"Discover the importance of human customer service in the age of AI. 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