{"id":14460,"date":"2026-02-20T09:42:43","date_gmt":"2026-02-20T09:42:43","guid":{"rendered":"https:\/\/www.answerconnect.com\/blog\/?p=14460"},"modified":"2026-02-20T10:19:37","modified_gmt":"2026-02-20T10:19:37","slug":"threshold-brands-story","status":"publish","type":"post","link":"https:\/\/www.answerconnect.com\/blog\/client-stories\/threshold-brands-story\/","title":{"rendered":"Transform answering into opportunity: Threshold Brands&#8217; story"},"content":{"rendered":"\n<p>At Threshold Brands, we help people turn ambition into business ownership.&nbsp;<\/p>\n\n\n\n<p>Our home services franchise portfolio company includes ten home-service franchise brands &#8211; from plumbing, HVAC, insulation, and mold remediation to house cleaning, pest control, surface refinishing, epoxy flooring, stone restoration and window cleaning. These are essential, community-rooted service businesses that improve and protect our customers\u2019 greatest asset &#8211; their home.&nbsp;<\/p>\n\n\n\n<p>I\u2019m <strong>Kelli Schroder, Vice President of Franchise Development at Threshold Brands,<\/strong> and my passion lies in helping people take that leap into business ownership. What I love most about our work is that we give people a life raft &#8211; an opportunity to build something of their own with the support of a proven, tested system behind them.<\/p>\n\n\n\n<p>Starting a business is a huge deal, and we want to build that trust from the very first encounter &#8211; the very first hello.<\/p>\n\n\n\n<p>My day-to-day role focuses on expanding our brands\u2019 footprint by scaling through new franchisees. I\u2019m proud to share that we\u2019re almost 1,000 territories and 400+ franchisees strong &#8211; and those numbers continue to grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the full Threshold Brands customer story<\/h2>\n\n\n\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%;\">\n  <iframe \n    src=\"https:\/\/www.youtube.com\/embed\/XgBZYJHYBtA?si=WnfwKHAigIdW9yux\" \n    title=\"YouTube video player\" \n    frameborder=\"0\" \n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n    allowfullscreen\n    style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\">\n  <\/iframe>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Living our mission: \u201cWe answer the call.\u201d<\/strong><\/h2>\n\n\n\n<p>One of the most exciting things about partnering with <a href=\"https:\/\/www.answerconnect.com\/franchise\" target=\"_blank\" rel=\"noreferrer noopener\">AnswerConnect<\/a> is how perfectly they align with our brand mission. We recently rebranded Threshold Brands with the tagline: <strong>\u201cWe answer the call.\u201d<\/strong><\/p>\n\n\n\n<p>It\u2019s more than a slogan &#8211; it\u2019s who we are. <\/p>\n\n\n\n<p>Our partnership with AnswerConnect allows us to live up to that promise. Their service gives us the ability to interact with each customer who calls, 24 hours a day!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The power of answering the call<\/strong><\/h2>\n\n\n\n<p>When I first joined Threshold Brands, one of the biggest surprises was realizing that most of our franchise development websites didn\u2019t have a phone number listed. If someone wanted to learn about owning one of our franchises, there was literally nowhere for them to call.<\/p>\n\n\n\n<p>In business development, that\u2019s a non-negotiable. Having someone available to answer a call is <em>table stakes<\/em>. Not everyone will text or fill out a form. Some people want to pick up the phone and talk to a real person. And when they do, that first impression can make or break an opportunity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-1-1.png\" alt=\"\" class=\"wp-image-14467\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-1-1.png 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-1-1-300x111.png 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-1-1-768x285.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Since implementing the AnswerConnect service, we\u2019ve captured a couple of qualified franchise leads &#8211; people who picked up the phone because they were genuinely interested in buying a franchise. In fact, we currently have two leads actively in our pipeline that came directly through AnswerConnect. Before, those calls would have gone unanswered, and those opportunities potentially lost. Now, every interested caller is connected to our team instantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Responsive = ROI<\/strong><\/h2>\n\n\n\n<p>In franchise sales, <a href=\"https:\/\/www.answerconnect.com\/blog\/answerconnect-services\/fast-call-answering-humanity\/\" target=\"_blank\" rel=\"noreferrer noopener\">speed matters<\/a>. Every hour that a lead sits without a response, the chance of conversion drops. With AnswerConnect, every call is answered quickly and professionally, no matter what time it comes in.<\/p>\n\n\n\n<p>I don\u2019t expect my team to be available at 2:00 a.m., but if someone is excited enough to inquire about a franchise opportunity in the middle of the night, we should be there to meet that interest. That responsiveness has a direct impact on our ROI. <a href=\"https:\/\/www.answerconnect.com\/blog\/answerconnect-services\/call-answering-service-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">The cost of the service<\/a> is a small investment that delivers a strong return. It\u2019s not just about the leads we capture; it\u2019s about how we show up as a brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Seamless Subaccounts and outstanding support<\/strong><\/h2>\n\n\n\n<p>With 10 different brands under the Threshold Brands umbrella, organization and responsiveness are critical. The <a href=\"https:\/\/www.answerconnect.com\/help-center\/app\/how-can-i-access-the-messages-from-my-subaccount\/\" target=\"_blank\" rel=\"noreferrer noopener\">subaccount structure<\/a> with AnswerConnect has been seamless &#8211; it allows each brand to have its own dedicated line, while still giving our team a central place to manage everything.<\/p>\n\n\n\n<p>Their customer support has also been exceptional. Whenever we\u2019ve run into a technical hiccup, their response time has been same-day. The team is proactive too, there was even a situation where one of our brand numbers was repeatedly hit by a fax line. AnswerConnect noticed it before we did and helped us resolve it immediately. <\/p>\n\n\n\n<p><strong><em>That kind of partnership and attention to detail means a lot.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-2-1.png\" alt=\"\" class=\"wp-image-14466\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-2-1.png 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-2-1-300x111.png 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-2-1-768x285.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another aspect of the service I love is the ability to receive voicemails and <a href=\"https:\/\/www.answerconnect.com\/blog\/answerconnect-services\/call-transcription\/\" target=\"_blank\" rel=\"noreferrer noopener\">call details<\/a> in real time. If I\u2019m in a meeting, I can quickly skim the call information to see if it\u2019s an inquiry I need to act on right away. And if I need to look back, the <a href=\"https:\/\/www.answerconnect.com\/mobile-app\" target=\"_blank\" rel=\"noreferrer noopener\">online app<\/a> keeps a complete call history. That transparency and access are invaluable in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results that matter<\/strong><\/h2>\n\n\n\n<p>Since bringing on AnswerConnect, we\u2019ve seen a measurable improvement in responsiveness and a reduction in missed opportunities. We\u2019ve captured leads that never would have made it into our CRM otherwise.&nbsp;<\/p>\n\n\n\n<p>Beyond sales, it\u2019s also improved communication across our business. Calls that used to fall into a black hole are now being routed to the correct department, whether it\u2019s HR, customer service, or franchise development. That alone has made us a more efficient, connected organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>My advice to other franchisors<\/strong><\/h2>\n\n\n\n<p>If you\u2019re on the fence about whether an answering service is worth it, take the call. Try it with one brand, and you\u2019ll quickly see the difference. I bet you will be surprised by how many calls you were missing before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-3-1-1.png\" alt=\"\" class=\"wp-image-14465\" srcset=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-3-1-1.png 1024w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-3-1-1-300x111.png 300w, https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2026\/02\/Image-3-1-1-768x285.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At the end of the day, you can\u2019t measure what you don\u2019t track. And if you don\u2019t have a live person answering the phone for your business, you\u2019re missing out on opportunities to connect, grow, and deliver on your brand promise.<\/p>\n\n\n\n<p>For us at Threshold Brands, partnering with AnswerConnect has meant more than just answering the call &#8211; it\u2019s meant capturing opportunities and connecting with customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover more<\/h2>\n\n\n\n<p style=\"font-size:18px\">Visit <a href=\"https:\/\/slaterplumbing.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threshold Brands<\/a> to explore their work. <a href=\"https:\/\/franchisesales.setmore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact AnswerConnect<\/a> to see how a 24\/7 answering service can help your franchise save time, reduce costs, and focus on growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.answerconnect.com\/franchise\" target=\"_blank\" rel=\"noreferrer noopener\">Find Out More <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke to Kelli Schroder from Threshold Brands to learn how AnswerConnect helps them capture opportunities with real people answering, 24\/7. <\/p>\n","protected":false},"author":34,"featured_media":14472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","footnotes":""},"categories":[21],"tags":[26,28,98,489,490],"wl_entity_type":[273],"class_list":["post-14460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories","tag-answering-service","tag-business-growth","tag-customer-experience","tag-franchise-opportunities","tag-home-services-business","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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