The challenge of recruiting remote employees\u00a0is one of the objections small and medium business owners have to remote working. How will we hire the right people, the CEO or owner wonders, if we can\u2019t get in a room and talk to them face to face?<\/p>\n
The truth is that hiring is hard, remote or not. And while it can be extra challenging to find the right employees if they live outside your immediate area, opening up your recruiting geography also gives you access to a larger talent pool.<\/p>\n
Some businesses\u2014like many software startups\u2014go 100% remote, or even start there. They may have an office of three in Boulder, one employee in Chicago and another in the Netherlands. Their next hire could be living in Singapore, but planning to move to Bangkok next year. For companies that primarily work over the internet, it just doesn\u2019t matter.<\/p>\n
But what about other organizations? The ones whose business models do require some physical presence? Or larger companies, who need to hire dozens and dozens of people?<\/p>\n
For some businesses, cluster hiring<\/b>, or recruiting remote employees in a few different metro areas or regions, can be a good middle way.<\/p>\nCluster Hiring for Remote Work<\/h2>\n
Cluster hiring simply means recruiting several remote workers who live in the same general area as one another.<\/p>\n
Let\u2019s say a company has a few dozen remote workers all living in and around Cleveland. Rather than hire individuals in ten other states, they could choose one place to focus on, and hire a cluster in and around, say, San Antonio.<\/p>\n
Now they\u2019re still remote, with people working wherever they can be most productive. But instead of having all their employees in one metro area, they\u2019ve got two clusters. The remote employees in San Antonio may work out of their various home offices, but they\u2019re still close enough together to meet in person once in a while.<\/p>\n
Clustering remote employees can be a way to combine the benefits of both co-located and distributed work models. Your team gets the flexibility and productivity benefits of remote working, while still having the team cohesion boost that comes with occasional face-to-face connections.<\/p>\n
But if you\u2019re thinking of hiring in a new place, the question remains: where<\/i>?<\/p>\nChoosing a Remote Cluster Location<\/h2>\n
The right place for your remote hiring cluster depends on many factors. What\u2019s right for your business won\u2019t be right for someone else\u2019s. Here are a few questions to ask as you narrow it down:<\/p>\n
Knowing why <\/i>you\u2019re recruiting\u00a0remote employees in a new place is the first step to figuring out how<\/i>. If you identify what are the most important benefits you hope to gain from this new location, you\u2019ll be better positioned to recognize places that can provide those things.<\/p>\nWhere are you now?<\/h3>\n
Where is your business now? And what new location will complement your current coverage?<\/p>\n
Complementary locations can help you hedge your location bets, adding something to your company that you don\u2019t currently have.<\/p>\n
You may choose to make a location decision based on time zone, especially if you have a lot of customers far from your original place of business. If you\u2019re on the east coast, you might benefit from a location in the Pacific time zone, so your eastern employees don\u2019t have to cover those early mornings out west.<\/p>\n
You might want a location in a different region just to protect yourself against extreme weather or even natural disasters. If your company is located in a place prone to those events, having some employees elsewhere can help you stay operational even when some of your employees can\u2019t get to work.<\/p>\n
To find something, you need to know what you\u2019re looking for.<\/p>\n
Taking the time to define the skills and other characteristics you value is an important first step to choosing a place to cluster your new hires.<\/p>\n
This might be a good opportunity to put your company culture in writing, in some form. As Simon Sinek says, a business needs a why<\/i><\/a>. What\u2019s your why? What is your mission, and what are your values?<\/p>\n When you have a clear idea about those things, you\u2019ll be in a better position to recognize people who share your mindset, or who might embrace it.<\/p>\n But remember, remote hiring is also a great opportunity to diversify your workforce. So the new place where you hire staff doesn\u2019t have to be exactly like the place where you started your business.<\/p>\n Bottom line: you need to find out if the place you\u2019re considering has a talent pool that can do the jobs you have to offer. And if it does, can you compete for that talent? Does the cost of living in the region you\u2019re considering make your compensation package competitive?<\/p>\n If your wages can\u2019t pay the bills in the city you\u2019re looking at, you\u2019ll have a hard time drawing anyone\u2014let alone the best people\u2014to your company.<\/p>\n To be successful hiring a clustered group of remote employees, you need to focus on places<\/a> where remote working is embraced<\/a>.<\/p>\n The problem is that cities where remote working has been widely adopted already tend to be more expensive places with a healthy technology sector.<\/p>\n Don\u2019t forget to consider some more rural areas as well. While remote working may be less common there, jobs of all kinds can be scarce. Remote working can be a great benefit for people who live in those areas. While access to fast internet service can be a challenge, there\u2019s still a lot of opportunity to hire remote workers off the beaten path.<\/p>\n When we\u2019re considering a new state to hire in, we like to go for a visit. But there\u2019s plenty you can do to narrow down your list before you buy those airline tickets and book a hotel.<\/p>\n Data from the census or from local city and state governments can tell you a lot. Population figures and unemployment rates can give you a rough sense of where you\u2019ll be most likely to find the talent you need.<\/p>\n Dig a little deeper into demographic data such as education levels to build a profile for the place you\u2019re looking at, and compare that to places where you already operate. Whether you\u2019re looking for more of the same or a something new depends on your particular business needs.<\/p>\n Median household income and average pay rates can tell you where your compensation package will be competitive, which is obviously a critical factor in recruiting. When you have a pretty good handle on what the numbers can tell you, you\u2019re ready for a visit or two to get a sense of the more intangible aspects of finding the right location for your next hiring cluster.<\/p>\n Before you head out the door, don\u2019t forget to do some research on the laws and regulations of any place you\u2019re considering.<\/p>\n Taxes, especially, vary widely from place to place. So do employee leave and benefits regulations.<\/p>\n Don\u2019t just depend on what you can find here in this post, or anywhere online. To be sure you\u2019re doing it right, you need a good lawyer to advise you on employment laws that may apply to your situation.<\/p>\n Besides your lawyer (and again, you need one if you\u2019re hiring anyone, anywhere<\/a>) you can get information from the Department of Labor and Industry for the state in question (the exact name of the bureau may vary). Another good resource is SHRM, the Society for Human Resource Management. Check out their state and local updates<\/a> for the latest info on new developments.<\/p>\n Have you hired in a new city? What process did you use to select the location for your remote hiring?<\/p>\n Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":" The challenge of recruiting remote employees\u00a0is one of the objections small and medium business owners have to remote working. How will we hire the right people, the CEO or owner…<\/p>\n","protected":false},"author":3,"featured_media":10810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","footnotes":""},"categories":[15],"tags":[],"wl_entity_type":[273],"class_list":["post-7196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","wl_entity_type-article"],"yoast_head":"\nWhere is remote work embraced?<\/h3>\n
Using the Data<\/h2>\n
Keeping up with Rules<\/h2>\n