0 comments | Posted by: Harlan on June 6, 2011 | Categories:
Using an 800 answering service can help smaller companies compete with bigger ones by letting customers know they can be trusted.
In business, trust is everything. For centuries, business people have gone to extraordinary lengths to earn their customers’ trust and support. This focus permeates business culture from branding to fashion: Even the basic suit and tie traces its history to the simplified court dress of British King Charles II.
(Understandable. If you are trying to sell the king a new carriage, you don’t want to under-dress.)
But an 800 answering service isn’t just a branding tool for businesses wanting a custom toll-free number. Those three digits equal accountability, availability and attention to customers. It doesn’t matter how many employees a business has. If a business cares enough to establish a toll-free 800 number for their callers, they’re probably not a fly-by-night organization.
Which, again, is especially cool for small companies. Like a well-built, easy-to-use website, an 800 number puts a business on the national stage. It’s a tool that allows a business to expand its sales reach beyond its local market. Callers, especially those with landlines, can reach businesses they might otherwise ignore because of high long-distance costs.
So even if a business operates out of a small hay shed in Des Plaines, if it’s got a legitimate product or service and is customer-oriented, an 800 number can help it compete with larger local companies. Customers trust businesses with 800 numbers to back up their services and products.
1 comment | Posted by: Jennifer on March 8, 2011 | Categories:
If you haven’t been living under a rock for the last few years, you’re sure to have heard of Twitter. What you may be wondering is why everyone is saying it’s great for business. Studies have shown that as many as a third of new businesses and firms are already using Twitter to promote their business. There are a few reasons for this; it’s widely used, information spreads very quickly and it’s entirely free.
Twitter is following the same pattern that blogs did a few years ago. First there were just a few personal users. Then, as time progressed many new users joined and found new ways to use it. Today, other businesses are seeing their competitors use it and are hopping on the bandwagon for a variety of reasons. Some are even using Twitter to promote their blog!